Partnerships in Play

How We Drive Partner-Led Growth

Build enablement systems that allow you to expand

Pinpoint your highest-value partners and the exact steps on how to activate, co-market, and co-sell, repeatably.

Structure for scale, without losing that personal touch

Get the structure, processes and systems that keep partners feeling supported, no matter how large your program gets.

Speed up activation from signup to ROI

Move more partners from sign-up to revenue-producing with data-driven onboarding and proven activation playbooks.

Unlock the full power of your partner ecosystem

With deep experience across referral, affiliate, reseller, and integration partnerships, we help you grow with confidence.

Expertise and Track Record

Trusted By High-Growth Companies

IPO

Series C

Series D

IPO

Enterprise CRM

Series A

Exit (Acquired by Glia)

Self-funded and profitable

Seed

Our Process

The 90-Day Partner Growth System

1. Clarity

Strategic clarity on the right partners, right actions, and the right timing to drive partner growth.

Evaluate partner journey
Ideal Partner Profile (IPP) interviews
Insight report outlining partner potential and prioritization
Actionable 30/60/90-day roadmap

2. Action

Partners are ready to take action once value is clear and aligned, with joint messaging and tools that make it easy to sell.

Joint value proposition defined
Activation and onboarding strategy
Sales + enablement resources (battlecards, objections, cheat sheets)

3. ROI

First campaign live and a roadmap to scale

Execute and launch co-marketing campaign
6–12 month co-marketing + co-selling roadmap with top partner(s)

Book Discovery Call

"Partnerships have become a powerful growth channel for Rotessa."

By focusing on our network of accountants and bookkeepers, we’ve built a scalable, high-trust acquisition strategy. With a structured approach and strong data insights, we’re set up for long-term success.

Heather Chambers Ewan

Director of Marketing at Rotessa

What You'll Get

Deep expertise in B2B SaaS Partnerships-Led GTM

Over 30 years of combined SaaS specialist experience in the challenges of partnerships and ecosystem led growth across many key partner types.

Strategic and practical execution

We act as an extension of your team, bringing on-demand playbooks and execution without the overhead or ramp-up time.

Insights from across the ecosystem

We’re constantly talking to GTM leaders, running roundtables, and learning from the field – meaning we're plugged into what's working right now for companies like yours.

Scalable support without the headcount

We act as an extension of your team, bringing on-demand playbooks and execution without the overhead or ramp-up time.

Meet The Team

Lauren Helstab

10+ years partnerships leader who scaled Shopify’s partner program across the US and UK.

Lauren also led Sendle’s Canadian market expansion, growing it to a $3M run rate in 18 months. Her deep expertise in channel strategy helps teams unlock high-leverage partner opportunities fast.

Francisco Franco

10+ years building and scaling integration and tech partner programs.

Francisco has led strategic alliances and co-selling at Aircall, Thinkific, and Responsive AI, driving measurable growth through embedded marketplaces, API strategy, and ecosystem design.
‍

Michelle Teo

10+ years advising and executing 25+ SaaS companies between $5–$100M revenue scale new acquisition channels.

Michelle has also led partner marketing programs for high-growth teams, helping drive ROI through smart, scalable execution.
‍

Transform your partner program into a world-class revenue engine

We've led revenue-driving partnerships from Series A to IPO